Privacy Policy and Cookie Policy

Even The Odd Co.

Privacy Policy and Cookie Policy

Even The Odd Co. (“Even The Odd Co.”, "ETOC", “we” or “us”) provides the ability for cool people like yourself to purchase awesome apparel based on games made by other cool people.  This Privacy Policy explains how Even The Odd Co. collects, uses, and discloses information from customers when they visit our websites, purchase an item, or otherwise interact with us.

Last Updated: May 25, 2018.

We may change this Privacy Policy from time to time if another law makes use do so. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

This privacy policy applies to the data we collect from and about individuals who purchase products from us, whom we refer to as “you,” as well as individuals who visit our website or communicate with us only. Please note that all online stores hosted or supported by Big Cartel, including those linked from, are independently operated by the merchants providing them. Big Cartel does not own or operate any merchant stores and is not responsible for the privacy practices of its merchants. 


Information You Provide to Us

When you place an order with us, we collect information about you so that we can fulfill it. For example, we ask you to provide your name, email address, postal address, phone number, and other basic contact information as well as payment information. We may collect additional information when you participate in any interactive features of the Services, fill out a form, communicate with us via third party social media sites, request customer support or otherwise communicate with us.

Automatically Collected Information

Even The Odd Co. is hosted by Big Cartel, and as such, when you access or use our website, Big Cartel may automatically collect information about you, including:

Log Information: Big Cartel and Google Analytics may collect log information about your use of the Services, including the type of browser you use, app version, access times, pages viewed, your IP address and the page you visited before navigating to our Services.

Device Information: Big Cartel and Google Analytics may collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

Information Collected by Cookies and Other Tracking Technologies: Big Cartel and Google Analytics use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see “Your Choices” below.

Information We Collect from Other Sources

On our behalf, services like Big Cartel, Paypal, or Google Analytics may obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including but not limited to identity verification services, credit bureaus, mailing list providers and publicly available sources. Basically, We just want to be sure you're a real person to reduce the risk of fraud and chargebacks. 

Data Subject Requests

If you are a resident of the Euopean Economic Area (EEA), you have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing.

If you have an order sitting with us at the time, we will need to hold onto your information until any order you have placed has been shipped out. After that point, we will comply with your request. We are required by law to keep one piece of information about you to display the date and time that we have complied with the request, even if deletion is the request. You won't be contacted again though.


Even The Odd Co. respects your privacy, and as such, will use your personal information for these purposes:

- To provide the services you have requested: We will send the products you order to the mailing location you provide us, and collect payment based on information you provide to our payment processors.

- To send you technical notices, shipping updates, security alerts and support and to respond to your comments, questions and customer service requests if required.

- Even The Odd Co. uses analytic information we collect to provide, maintain, and improve our Services. We want to know what is popular so that we can provide you with more content that you actually enjoy.


We may share information about you as follows or as otherwise described in this Privacy Policy:

- With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;

- In response to a request for information if we believe disclosure is advisable or required, including to comply with any law, legal process or a request by public authorities or third parties. Please don't break the law;

- If we believe your actions are inconsistent with our agreements or policies, or to protect the rights, property and safety of Even The Odd Co. or others;

- In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; and

- With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Advertising and Analytics Services Provided by Others

While Even The Odd Co. will not use your personal information to power advertising campaigns without your explicit consent, We may allow others to provide analytics services who like to use your information elsewhere. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by Big Cartel and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit or, if you are in the European Economic Area,


Even The Odd Co. stores the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law. Taxes, yo.

Your Rights Regarding Personal Information

You may request to update, correct or delete information about you at any time by emailing us at Please note that we may retain certain information as required by law or for legitimate business purposes. Mainly Taxes.


Feed them to us. But actually - most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Even The Odd Co. Uses essential cookies from Big Cartel that are required to operate the online store. We can't turn these off, or else you won't be able to visit us or buy things securely. We also use analytics cookies from Google Analytics that we hope you will accept so that we can keep improving our site. If you want to opt out though, that's totally cool. You can use this handy app to opt out of Google Analytics on all sites:


If you do find yourself on the receiving end of our email blasts, you may opt out of receiving promotional emails from Even The Odd Co. by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your current order or our ongoing business relations.


You got a problem with us? We blame it on lag... but please let us know so that we can work to solve it for you. 

If you are a resident of the EEA and have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see:

Contact Us

If you have any questions about this Privacy Policy, please contact us at: